Graphic Design 003→ Tide & Trail
An AI-based brand
For my brand, Tide & Trail, I decided to take an approach with heavy AI utilization, meaning all of my images, text, and designs incorporate AI elements. This was a frequently conflicting process for me since I am very passionate about nature and was creating something that directly juxtaposes that while also mimicking something that is all about nature. Even though the brand and content are mostly AI-generated, the amount of work that I also did is something that made me feel relieved, a reassurance of sorts that humans and designers are still needed to make a design work.
Product Mockups